Resume

Creative marketing and communications leader with 10+ years of experience in implementing innovative, data-driven, and technology-enabled omnichannel marketing communications plans, campaigns, and solutions that maximize ROI, engagement, and revenue growth to deliver impact for leading corporate and non-profit organizations.

Core Skills

• Marketing Leadership

• Program & Project Management

• Team Leadership & Training Multi-Channel Marketing Campaigns

• Brand Identity & Marketing

• Copy Writing & Editing

• Social Media & Digital Marketing

• Web & Graphic Design

• Content Strategy, Creation & Management

• Media Relations & Outreach

• Creative Development

• Marketing Innovation & Technology

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)

• Email & Paid Media Marketing

• Vendor Management

• Budget & Financial Management

Experience

Associate Director of Marketing & Communications
Jewish Federation of Greater Seattle • Remote
July 2022 to June 2024

• Executed strategic vision and marketing plans with leadership to drive initiatives aligned with business needs for target audiences.

• Envisioned, managed, and launched redesigned organizational website with over 100 pages of content.

• Revamped the annual marketing strategy, contributing to a 74% increase in event fundraising from 2022 to 2024.

• Boosted community engagement and donor enthusiasm through compelling storytelling, branding, and targeted outreach campaigns.

• Created impactful marketing materials (annual/impact reports, recruitment plans, campaigns) to enhance organizational visibility and effectiveness.

• Directed multiple projects concurrently, improving operational efficiency and fostering collaboration with cross-functional teams.

Marketing & Communications Manager
Jewish Federation of Greater Seattle • Seattle, WA
October 2018 to June 2022

• Ideated and implemented comprehensive marketing strategies across diverse programs while managing all major communications, including email marketing campaigns and annual reports, to ensure consistency and effectiveness.

• Developed and standardized company branding by directly managing critical projects, utilizing both design and sales expertise to achieve high-quality outcomes.

• Streamlined the department's operating budget to strategically expand the organization's advertising portfolio, resulting in increased visibility and engagement.

• Built and nurtured a high-performing marketing team of up to five to manage competing deadlines and priorities effectively, and achieving exceptional outcomes through personalized mentorship, teamwork, and team development.

Marketing Manager & Graphics Specialist
Prism Graphics • Seattle, WA
March 2017 to October 2018

• Directed the strategic planning and operational execution of various product launches and marketing initiatives, establishing ambitious targets to drive market penetration and sales growth.

• Boosted social media growth and email marketing engagement through robust content creation, increasing Instagram followers by 130%, Facebook reach by 420%, email open rate by 57%, and email click rate by 1,083%.

• Achieved a 76% increase in sales revenue, reversing a previous trend of declining sales by implementing effective marketing initiatives and customer-centric strategies.

• Fostered and nurtured robust client and vendor relationships, ensuring collaboration and long-term partnerships that contributed to business growth. 

Lead Designer & Marketing Manager
Prism Graphics • Seattle, WA
October 2013 to July 2015

• Collaborated with individual clients and external company representatives to conceptualize and design custom graphics that aligned with brand identities and marketing objectives.

• Achieved a 55% sales performance increase by delivering exceptional customer service to an average of 20 customers simultaneously, boosted social media engagement by 300% through strategic email, Facebook, and Yelp marketing campaigns.

• Maintained regular communication with clients and vendors, fostering strong working relationships to ensure seamless project execution and client satisfaction.

• Partnered with designers, sales teams, installers, and production managers to coordinate the creation and installation of customized graphics to meet deadlines, ensuring alignment with client specifications and quality standards.

• Generated accurate price quotes and managed multiple project budgets, ensuring timely project completions within budget constraints.

Education

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